Calling all New Zealand fashion designers and brands. Applications are now open for the inaugural James & Wells: Fashion Communication Design Award.
Developed in collaboration between Fashion Industry New Zealand (FINZ) and James & Wells Intellectual Property, the award celebrates creativity and excellence in fashion-specific communication design - the architecture of New Zealand fashion brands and the communication of brand messages across a variety of media, which are designed to inspire and stimulate desire among consumer audiences.
The James & Wells: Fashion Communication Design Award is open to New Zealand clothing designers and brands. Applicants are required to submit an online application form, with a communication design portfolio attached - (documents, images and video files can be uploaded).
Examples of communication design include - brand identity design, typography, copy-writing, web design, copy-writing, advertising, photography, illustration, animation, film and spatial concepts.
Communication design is about so much more than fashion imagery. It involves strategic thinking, marketing research and problem solving. It's all about relevance - making sure that every element of your brand speaks to and connects with the target audience, says FINZ executive officer, Mapihi Opai.
The award will culminate in a public exhibition of the three finalists' work - Fashion Communication Design - to be held at Sale St during the New Zealand Fashion Festival. Curators, Lisa Lloyd-Taylor and Kim Fraser, will also produce an academic research paper based on the award...