Awards are a good sign

• Published date: 10 August 2022

“They have a range of different categories,” says Emma Young, who was the designer behind the work that won the prestigious awards

“We wanted to enter the health bus we did for the Bartley Foundation,” says Blair Symes, Display Associates director, “Which made the finals ...”

“We did a rebrand for a business called Wilpro,” says Emma. Wilpro is a custom auto and engineering business in Wilson St, recently under new management. “We entered into ‘Brand Creation’, because we did everything from logo development, building signage, uniforms, business cards, letterheads, that whole brand creation for them.”

“Emma did the lot,” says Blair.

Emma says the whole job took about a month from start to finish.

“Emma also entered it into ‘Signs’, which is general signage,” says Blair.

The job picked up a silver award in each category.

The finished work is worth checking out, the next time you’re in Wilson St.

“The biggest thing, because it’s set back from the street, you had to have something with a bit of impact: something that would stand out, so scale was important.

Emma has been with Display Associates for 14 and a half years. “It was my first job, really, and we’ve got a really good team here.” She graduated from the School of Design (Waikato University) with a degree in Graphic Design, travelled overseas briefly, didn’t like it, preferred Whanganui, came back and got a job with Display Associates.

“Blair, Fiona and Dorothy are like family to me.”

The awards are a form of kudos, recognition in the industry for excellent work.

“Every year...