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Profession:James & Wells Intellectual Property

James & Wells first IP law firm in the world to achieve CEMARS® certification!

A drive towards total corporate responsibility has seen James & Wells Intellectual Property1 become the first IP law firm in the world to achieve CEMARS® organisation certification, which requires it to set carbon footprint reduction targets.

James & Wells Intellectual Property has about 60 employees in its offices in Auckland, Hamilton, Tauranga and Christchurch, and last year embedded environmental sustainability alongside its long-held practises of social and economic corporate responsibility.

CEMARS (the Certified Emissions Measurement And Reduction Scheme) is a key certification offered by carboNZeroCertTMHoldings Limited.

Partner Simon Rowell, who heads the firm's Sustainable Business Committee, says achieving CEMARS is a memorable milestone: "We are proud to be the first intellectual property law firm to achieve certification, reinforcing our place as a leader in the profession.

"We do IP work for a lot of companies which are at the forefront of clean technology innovation, and this has challenged us to examine our own processes and demonstrate our environmental commitment.

"The process of measuring and understanding our emissions has been challenging and exciting."

To gain CEMARS certification, James & Wells Intellectual Property has measured its greenhouse gas emissions in compliance with ISO 14064-1, and made a commitment to manage and reduce those emissions to certain targets through documented plans.

The firm's current carbon footprint is 296.35 tonnes of CO2e (equivalent to 1,267,000km driven in a two litre petrol car), of which the key components are work air travel, and energy use (mainly electricity and vehicle fuel). It has committed to reducing its emissions by 5 per cent a year for the first three years.

Simon Rowell says the business case for reducing costs such as electricity, travel...

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