Prestige offering in holiday haven
Published date | 21 January 2023 |
Publication title | Weekend Herald |
“Seldom is such a desirable and niche business offered to the open market,” says Dawn Engelbrecht of Link Business Brokers.
Be My Guest Waiheke boasts an impressive portfolio of properties that consistently exceed clients’ expectations.
Much of the business’s growth can be credited to word of mouth.
“With borders now open, the business is experiencing record performance and is in prime position for a new owner to benefit from the strength of this established operation,” Engelbrecht says.
Although Waiheke’s accommodation industry is one of friendly competition, this business sits in a league of its own.
“Be My Guest Waiheke tends to have high occupancy rates compared to the average Waiheke occupancy— a performance indicator achieved due to the excellent operation of the company,” Engelbrecht says.
Its success as a niche business in a competitive market is attributed to the quality of its properties.
The company is discerning about the properties it takes on.
They must be presented in an appealing way and include views, size, location, beach access or style.
Given the relatively high-end nature of Be My Guest Waiheke’s portfolio, its main customer demographics include family groups, mature groups, and couples.
Third-party portals like Airbnb, VRBO/Bookabach and Booking.com also work to connect holidaymakers with Be My Guest’s rental options.
The current owner, Miranda Plummer, has implemented pivotal changes to the business that have propelled its growth and status since...
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