Westgold wins major social marketing award

• Published date: 18 January 2023
• Publication title: West Coast Messenger, The

Westgold's "Buttering up the Japanese Market" campaign has won the award for best paid social campaign in the international Drum Awards Digital Advertising APAC. The award is for an innovative strategy or campaign that engaged a target audience

Westgold's senior brand manager Leanne Clemens says knowing that in Japan more men traditionally do the supermarket shop compared to other markets paid off with how the campaign to raise awareness of Westgold butter, was pitched.

"We made our grass-fed, clean-butter story relevant to the Japanese consumer by producing content that understood cultural and social norms,"...