Westgold wins major social marketing award

Published date18 January 2023
Publication titleWest Coast Messenger, The
Westgold's "Buttering up the Japanese Market" campaign has won the award for best paid social campaign in the international Drum Awards Digital Advertising APAC. The award is for an innovative strategy or campaign that engaged a target audience

Westgold's senior brand manager Leanne Clemens says knowing that in Japan more men traditionally do the supermarket shop compared to other markets paid off with how the campaign to raise awareness of Westgold butter, was pitched.

"We made our grass-fed, clean-butter story relevant to the Japanese consumer by producing content that understood cultural and social norms,"...

To continue reading

Request your trial

VLEX uses login cookies to provide you with a better browsing experience. If you click on 'Accept' or continue browsing this site we consider that you accept our cookie policy. ACCEPT