Wineries keen for cellar door charge
Published date | 29 September 2022 |
Publication title | Central Otago News |
Winery cellar doors are an important part of wine tourism, yet the current legislation does not permit wineries holding an off-licence to charge for tastings.
Central Otago Winegrowers Association general manager Jake Tipler said many cellar doors were being financially penalised by people treating wine tasting as a social occasion as opposed to a tasting with the view of buying wines.
Wine growers were unable to charge for wine tastings unless they were serving food, and most of them ran at a loss.
‘‘For some small winemakers it is crippling them ... now they can get people to pay a minimal amount for wine tasting and that will cover costs,’’ he said.
He said the cost of staff to have a cellar door open daily was a big part of the running costs of a winery.
Central Otago had more than 60 cellar doors and they varied in size and importance to winemakers.
A business such as Gibbston Valley Winery sold 80% of its wine through its cellar door, while some smaller vineyards sold virtually none.
Wine tasting was set up to attract people to try wines with a view to buying bottles, but to many it had become about binge drinking.
Mr Tipler said the charges would be minimal, about $10-$15 a person.
New Zealand was the odd one out, as every other wine-producing country set charges for people to visit cellar doors.
Mr Tipler went to the United...
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