All a Twitter on denial of climate facts

• Published date: 21 January 2023

Clicking on the recommendation yields dozens of posts denying the reality of climate change and making misleading claims about efforts to mitigate it

Such misinformation has flourished on Twitter since it was bought by Elon Musk last year, but the site isn’t the only one promoting content that scientists and environmental advocates say undercuts public support for policies intended to respond to a changing climate.

“What’s happening in the information ecosystem poses a direct threat to action,” said Jennie King, head of climate research and response at the Institute for Strategic Dialogue, a London-based nonprofit. “It plants those seeds of doubt and makes people think maybe there isn’t scientific consensus.”

The institute is part of a coalition of environmental advocacy groups that this week released a report tracking climate change disinformation in the months before, during and after the UN climate summit in November.

The report faulted social media platforms for, among other things, failing to enforce their own policies prohibiting climate change misinformation. It is only the latest to highlight the growing problem of climate misinformation on Twitter.

Meta, which owns Facebook and Instagram, allowed nearly 4000 advertisements on its site — most bought by fossil fuel companies — that dismissed the scientific consensus behind climate change and criticised efforts to respond to it, the researchers found.

In some cases, the ads and the posts cited inflation and economic fears as reasons to oppose climate policies, while ignoring the costs of inaction. Researchers also found that a significant number of the accounts posting false claims about climate change also spread misinformation about US elections, COVID-19 and vaccines.

Twitter did not respond to questions from The Associated Press. A spokesperson for Meta cited the company’s policy prohibiting ads that have been proven false by its fact-checking partners, a group that includes the AP. The ads identified in the report had not been fact-checked.

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