Pink sinks $16.6m into city’s coffers

• Published date: 18 April 2024
• Publication title: Otago Daily Times (New Zealand)

The American singer’s Forsyth Barr Stadium concert pumped an estimated $16.6million into the economy, the venue’s boss said

Dunedin Venues Management Limited chief executive Terry Davies said yesterday it was the most substantial financial result the venue had recorded for a single event.

It was second only to the three back-to-back concerts of English singer Ed Sheeran’s Easter shows in 2018 for the stadium — which reportedly injected $38m into the city’s coffers.

‘‘I’m absolutely delighted with the outcome,’’ Mr Davies said.

‘‘The results are brilliant for the city and I’m so incredibly proud of our team and their seamless delivery of the event, which has contributed to a wide range of benefits for our local economy.’’

Nearly three-quarters (72%) of concert-goers were from out of town. The rest were locals.

Visitors for the concert were estimated to have spent an average of $655 each, putting the total additional expenditure at about $16.61m.

Visitor spending, excluding ticket prices, was estimated to have created the equivalent of 119 job years in the region, Mr...