RubyRed expected to hit million-tray mark

• Published date: 28 March 2024
• Publication title: Daily Post, The (Rotorua, New Zealand)

The RubyRed kiwifruit variety is available in most supermarkets and fruit and vegetable stores in New Zealand and also in markets throughout Asia Pacific; including Japan, China, Taiwan and Singapore, and for the first time this season, South Korea, Malaysia and Hong Kong

Zespri chief executive Dan Mathieson said it was exciting to reach the one million tray milestone for RubyRed which was in its third year of commercial production.

“There’s strong demand for RubyRed ... particularly [from] younger consumers.”

RubyRed, which has a smaller natural fruit size, was developed through Zespri’s kiwifruit breeding programme, in partnership with Plant and Food Research.

Mathieson said Zespri expected strong...